THIS IS NOT A WAR OF RESISTANCE. THIS IS A WAR OF LOVE.
And love always prevails.
We have come to believe that true love for oneself, one’s family, and one’s fellow man must mean taking a stand for basic Quality of Life Principles: freedom, joy, security; clean air and water; food untainted by chemicals, genetic modification, or other toxins; true democratic ethics in government and business; reverence for our environment, our planet, even the farthest reaches of the cosmos; respect for each other and the individual’s inherent right to exist. We, the Family of Man, have the power to enforce these fundamental Human Values by choosing NOT to purchase products made by entities that would violate them—enterprises that prioritize their private commercial interests above our common health and welfare.
We demand these principles, and we practice them, to the best of our ability, in our everyday lives.